RIVULET™ ARTISAN PECAN LIQUEUR BECOMES HIGHEST-RATED NUT LIQUEUR AT PROOF 66 RATINGS SERVICE

NEW YORK, New York - May 19, 2014 - Rivulet Artisan Pecan Liqueur has become the highest-rated nut liqueur, according to the Proof 66 liquor ratings service. Rivulet’s score of 622 puts it in the highest echelon of all spirits brands and products in the industry.  

Proof 66 is a ratings service that aggregates scores from three leading industry awards competitions. Proof 66 uses an algorithm to weight scores from The San Francisco World Spirits Competition, The Wine Enthusiast magazine’s competition, and The Beverage Testing Institute’s competition held annually in Chicago. These three awards competitions are a subset of dozens of ratings contests held annually around the world, but Proof 66 focuses on these three competitions since they have established themselves over time as three of the contests consistently held in the highest esteem by consumers and industry critics alike. 

 “We are pleasantly surprised that we have become the world's highest-rated nut liqueur in such a short period of time,” said James B. Marshall, the managing director of C88 Holdings, LLC, the producer of Rivulet Artisan Pecan Liqueur. “We regularly enter a variety of competitions and awards shows around the world, and we are aware that the “quality bar” has been set quite high in the liquor industry. We are obviously quite proud of our quality story, and consumers throughout America and around the world will be able to make Rivulet part of their luxury spirits repertoire,” he said. 

About Proof 66, LLC 

Proof 66 is, self admittedly, a bunch of math geeks trying to cut through the clutter and variability of the various scores and medals awarded at competitions each year around the world. Given the scope and subjectivity at the various competitions, Proof 66 set out to try bring some objectivity to ratings across brands and over time. While it may not be perfect, Proof 66 does a good job bringing scores into perspective across many brands and competitions. 

About the Competitions 

The Wine Enthusiast magazine is published monthly, covering the Wine & Spirits industry. Wine Enthusiast magazine rates wines, spirits and beers for publication in their magazine and on their website. They also publish an annual Buying Guide issue. The San Francisco World Spirits Competition was founded in the new millennium year of 2000 by noted wine & spirits critic and competition director Anthony Dias Blue. The San Francisco World Spirits Competition has gained a reputation as the leading gauge for spirits trends and top quality products in the country. Noted journalists, distillers, beverage directors, mixologists, restaurateurs, Master Sommeliers, hoteliers, consultants, and educators comprise the august body of judges. The Beverage Testing Institute is based in Chicago, and it evaluates and rates spirits, wines, and beers based on a numeric 100 point scale. Founded in 1981, the BTI has become regarded as one of the world’s foremost authorities on beverage alcohol brand quality. The BTI does not accept advertising from any company or brand, thereby assuring unbiased results from its panel of expert critics. 

About Rivulet Artisan Pecan Liqueur  

Rivulet Artisan Pecan Liqueur is the world’s most unique luxury liqueur, carefully crafted for connoisseurs who appreciate the combination of contemporary American luxury with the time-honored traditions of fine artisan distilling and craftsmanship. Rivulet starts with the finest slow-distilled brandy, aged to perfection in small oak casks, combined with a proprietary pecan recipe that extracts the delicate flavor profile that makes our liqueur so special. Handcrafted in small batches, our luxury liqueur is a Fair Trade Certified™ product, using only the finest natural ingredients. Rivulet is one of the artisan products from C88 Holdings, LLC, in Louisville, Kentucky USA. 

For more information, visit us at www.rivulet.com or www.c88holdings.com 

©2014 C88 Holdings, LLC. Rivulet Liqueur, 30% alc. by vol. (60 proof), produced and bottled by C88 Holdings, LLC, Louisville, Kentucky USA. Savor Rivulet Responsibly.